Used in organic synthesis as an intermediate for pharmaceuticals and bioactive compounds. Its structure supports conjugation and electron delocalization, making it valuable in the development of chalcone-based derivatives with potential anticancer, antimicrobial, and anti-inflammatory properties. Commonly employed in medicinal chemistry research to design compounds targeting enzyme inhibition and oxidative stress pathways. Also utilized in material science for studying charge transfer complexes due to the presence of electron-donating methoxy groups and a halogen substituent.