Used primarily in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. Its conjugated enone structure with electron-donating methoxy and amino groups makes it suitable for use in fluorescence-based applications and as a building block in the preparation of bioactive molecules. Commonly employed in the development of dyes and optoelectronic materials due to its extended π-conjugation and light-absorption properties. Also investigated for potential biological activity in medicinal chemistry research, particularly in the design of kinase inhibitors and anti-inflammatory agents.