Used as an intermediate in organic synthesis, particularly in the development of bioactive molecules and pharmaceuticals. Its structure supports conjugation and hydrogen bonding, making it valuable in the design of compounds with potential anticancer, anti-inflammatory, and antimicrobial activities. Commonly employed in the synthesis of chalcone derivatives, which are studied for their therapeutic effects and use in medicinal chemistry research. Also utilized in the preparation of fluorescent probes and optoelectronic materials due to its extended π-conjugation system.