Used primarily as an intermediate in organic synthesis, especially in the pharmaceutical and agrochemical industries. It participates in acylation reactions to form esters and amides, making it valuable in the production of active pharmaceutical ingredients (APIs). Its aromatic structure with methyl substituents enhances reactivity and selectivity in certain coupling reactions. Also employed in the preparation of specialty polymers and dyes where controlled substitution patterns are required. Due to its reactivity, it is handled under anhydrous conditions and used in controlled environments to ensure safety and product purity.