Used in the synthesis of fragrance compounds and flavoring agents due to its aromatic aldehyde structure and ether functionalities. It serves as an intermediate in the production of perfumes, particularly in creating floral and sweet notes. Its aldehyde group allows for condensation reactions to form larger aroma molecules, while the isopropoxy groups contribute to stability and volatility profile. Also employed in the preparation of agrochemicals and pharmaceuticals where substituted benzaldehydes are required as building blocks.