Used in fragrance formulations for its sweet, floral, and fruity aroma, particularly in perfumes, cosmetics, and scented consumer products. It serves as a flavoring agent in food and beverages due to its pleasant fruity notes, enhancing flavors with a subtle tropical or fruity character. Also employed in the synthesis of biologically active compounds, where the thiazole ring acts as a key structural motif in pharmaceutical intermediates. Its ester group allows for easy modification in organic synthesis, making it useful in developing new functional molecules.