Used as a key intermediate in the synthesis of agrochemicals, particularly in the development of fungicides and insecticides. Its structure supports the creation of biologically active molecules, making it valuable in crop protection chemistry. Also employed in pharmaceutical research for building blocks in heterocyclic compounds, where the bromo and isopropyl groups allow for further functionalization through cross-coupling reactions. Commonly utilized in medicinal chemistry for SAR studies due to its ability to modulate biological activity in lead compounds.