This compound is primarily utilized in organic synthesis as a key intermediate for the development of more complex chemical structures. Its unique structure, featuring a bromine atom and a methyl group, makes it valuable in the synthesis of pharmaceuticals, particularly in the creation of compounds with potential therapeutic properties. Researchers often employ it in the construction of naphthalene-based derivatives, which are explored for their biological activities, including anti-inflammatory, anticancer, and antimicrobial effects. Additionally, it serves as a building block in materials science for the development of organic electronic materials, where its aromatic system can contribute to desirable electronic properties. Its reactivity also allows for further functionalization, enabling the creation of diverse chemical entities for various industrial and research applications.