This chemical is primarily utilized in organic synthesis as a key intermediate for the development of more complex molecules. Its structure, featuring a bromine atom and a ketone group, makes it a versatile building block for constructing pharmaceuticals, particularly in the synthesis of compounds with potential therapeutic properties. Researchers often employ it in the preparation of naphthalene derivatives, which are explored for their biological activities, such as anti-inflammatory, anticancer, or antimicrobial effects. Additionally, it serves as a precursor in the creation of organic materials, including dyes and pigments, due to its aromatic framework. Its reactivity allows for further functionalization, enabling the design of tailored compounds for specific industrial or research applications.