This compound is primarily utilized in organic synthesis as an intermediate in the production of more complex molecules. Its structure, featuring both bromine and methoxy groups, makes it a versatile building block in the development of pharmaceuticals, particularly in the synthesis of compounds with potential therapeutic properties. It is often employed in cross-coupling reactions, where the bromine atom facilitates the formation of carbon-carbon bonds, essential for constructing intricate organic frameworks. Additionally, its dihydronaphthalenone core is valuable in the creation of compounds with applications in materials science, such as organic semiconductors or light-emitting materials. Researchers also explore its use in the synthesis of natural product analogs, leveraging its reactivity to mimic or modify biologically active structures.