This chemical is widely used as a food colorant to enhance the visual appeal of various food products. It is commonly added to candies, desserts, and beverages to provide a vibrant red hue. Its stability under different pH levels and temperatures makes it suitable for use in both baked goods and processed foods. Additionally, it is often employed in decorative food items and confectionery to create eye-catching designs. The colorant is also used in some pharmaceutical products and cosmetics, such as lipsticks and blushes, to achieve desired shades. Its application ensures consistency in color, which is crucial for brand recognition and consumer satisfaction.