JWH 147 is primarily researched for its potential effects on cannabinoid receptors, which are part of the endocannabinoid system in the human body. It is often used in scientific studies to understand the interaction between synthetic cannabinoids and these receptors, providing insights into the development of therapeutic drugs for conditions like chronic pain, anxiety, and neurological disorders. Additionally, it serves as a reference compound in forensic and toxicological analyses to identify and study synthetic cannabinoids in legal and regulatory contexts. Its application is limited to research settings due to its psychoactive properties and potential health risks.