The JWH 073 2-methylnaphthyl analog is primarily utilized in research settings to study the effects of synthetic cannabinoids on the human body. It is often employed in pharmacological studies to understand its interaction with cannabinoid receptors, particularly CB1 and CB2. Researchers use this compound to explore its potential psychoactive properties and its impact on the central nervous system. Additionally, it serves as a reference material in forensic laboratories for the identification and analysis of synthetic cannabinoids in legal and regulatory contexts. Its application is crucial in advancing knowledge about the structure-activity relationships of synthetic cannabinoids and their potential therapeutic or adverse effects.