JWH 072 is primarily known for its use in scientific research, particularly in studies related to the endocannabinoid system. It acts as a cannabinoid receptor agonist, making it useful for investigating the physiological and psychological effects of cannabinoids. Researchers utilize it to understand receptor binding mechanisms, signal transduction pathways, and the potential therapeutic applications of cannabinoid-related compounds. However, due to its psychoactive properties, it is not approved for medical or recreational use and is strictly controlled in many jurisdictions. Its application is limited to controlled laboratory environments to ensure safety and regulatory compliance.