Sodium 4-isopropylbenzenesulfonate is primarily used as a surfactant in various industrial and household cleaning products. Its ability to reduce surface tension makes it effective in detergents, particularly for removing grease and oil stains from fabrics and surfaces. In the textile industry, it is utilized as a wetting agent to ensure even dye distribution and improve the quality of the finished product. Additionally, it serves as an emulsifying agent in the formulation of agricultural chemicals, helping to stabilize pesticide and herbicide mixtures. Its solubility in water and compatibility with other chemicals make it a versatile component in personal care products, such as shampoos and body washes, where it enhances foaming and cleansing properties.