Used primarily in organic synthesis and materials science, this compound serves as a building block for conjugated systems in the development of optoelectronic materials. Its rigid, planar structure and bromine functional groups make it suitable for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic frameworks. It is also employed in the design of fluorescent probes and organic semiconductors due to its extended π-conjugation and ability to undergo structural modification. Additionally, it finds use in photochemical studies where the ethene bridge allows for investigation of cis-trans isomerization behavior in aromatic environments.