Used primarily as an intermediate in the synthesis of pharmaceutical compounds, particularly in the development of selective estrogen receptor modulators (SERMs). It serves as a building block in the preparation of bioactive molecules with potential applications in hormone therapy and cancer treatment. Its stilbene backbone allows for structural modifications that enhance binding affinity to estrogen receptors, making it valuable in medicinal chemistry research. Additionally, derivatives of this compound are explored for their antioxidant and anti-inflammatory properties in preclinical studies.