Used in organic synthesis as a building block for more complex molecules, particularly in the development of pharmaceuticals and agrochemicals. It serves as a key intermediate in the production of compounds with potential therapeutic properties, such as anti-inflammatory, antimicrobial, and anticancer agents. Additionally, it is employed in material science for the creation of organic electronic materials, including light-emitting diodes (LEDs) and photovoltaic cells, due to its conjugated structure. Its bromine substituent makes it a versatile precursor in cross-coupling reactions, enabling the formation of carbon-carbon bonds in various synthetic pathways.