Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of antimalarial and anticancer agents. Its structure allows for functionalization at multiple sites, making it valuable in medicinal chemistry for building complex heterocyclic systems. Commonly employed in cross-coupling reactions such as Suzuki and Heck reactions to form biaryl and styryl derivatives with biological activity. Also utilized in the preparation of kinase inhibitors and antimicrobial compounds. Its bromine moiety facilitates metal-catalyzed transformations, enhancing its utility in drug discovery research.