Used as a key intermediate in the synthesis of pharmaceutical compounds, particularly in the development of kinase inhibitors for cancer treatment. It serves as a building block in medicinal chemistry due to its reactive bromo and methoxy functional groups, enabling coupling reactions and further derivatization. Commonly employed in the preparation of antitumor agents and targeted therapies, especially those involving tyrosine kinase pathways. Also utilized in research settings for the design of novel bioactive molecules and structure-activity relationship studies.