Used as a key intermediate in organic synthesis, particularly in the preparation of pyrrole-based pharmaceuticals and agrochemicals. Its reactivity allows for selective functionalization in heterocyclic compounds, making it valuable in the development of bioactive molecules. Commonly employed in alkylation and acylation reactions due to the electron-withdrawing nature of the bromo and carbonyl groups. Also utilized in the synthesis of dyes and functional materials where substituted pyrroles are required.