Used primarily in pharmaceutical research and development, this compound serves as a key intermediate in the synthesis of various biologically active molecules. It is particularly valuable in the creation of pyrimidine derivatives, which are often explored for their potential therapeutic applications, including antiviral, anticancer, and anti-inflammatory agents. Additionally, it is employed in organic synthesis for constructing complex chemical structures, aiding in the study of structure-activity relationships in drug discovery. Its bromine and methoxy functional groups make it a versatile building block for further chemical modifications.