Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of kinase inhibitors for cancer treatment. It serves as a building block in the preparation of active pharmaceutical ingredients (APIs) due to its reactive bromo and dimethylamino functional groups, which allow for further chemical modifications. Commonly employed in cross-coupling reactions such as Suzuki or Buchwald-Hartwig aminations to form carbon-nitrogen or carbon-carbon bonds. Also utilized in agrochemical research for designing novel compounds with biological activity. Its structure supports the creation of complex heterocyclic systems found in bioactive molecules.