This compound is primarily used in organic synthesis as an intermediate for the production of more complex molecules. It is particularly valuable in pharmaceutical research, where it serves as a building block for the development of active pharmaceutical ingredients (APIs). Its structure, featuring both a bromine atom and a methoxy group, makes it a versatile reagent in cross-coupling reactions, such as Suzuki or Buchwald-Hartwig couplings, which are essential for creating carbon-carbon or carbon-nitrogen bonds in drug discovery. Additionally, the presence of the hydroxyl group allows for further functionalization, enabling the synthesis of derivatives with potential biological activity. It is also explored in agrochemical research for the development of novel pesticides or herbicides.