This compound is primarily utilized in organic synthesis as a building block for the development of more complex chemical structures. It serves as an intermediate in the production of pharmaceuticals, particularly in the synthesis of active pharmaceutical ingredients (APIs) that target specific biological pathways. Its bromo and methoxy functional groups make it a versatile reagent for various coupling reactions, such as Suzuki or Buchwald-Hartwig couplings, which are essential in creating drug candidates. Additionally, it finds application in agrochemical research for the design of novel pesticides or herbicides, where its structural properties contribute to the efficacy of the final product.