Used primarily in organic synthesis, this compound serves as a key intermediate in the production of various pharmaceuticals and agrochemicals. Its structure, featuring an α-bromoketone moiety and an aryl bromide, enables participation in cross-coupling reactions (e.g., Suzuki coupling) and nucleophilic substitutions, making it valuable for creating complex molecules. It is also employed in the development of heterocyclic compounds, which are essential in drug discovery and material science. The bromine atoms provide versatile reactive handles for further chemical modifications, such as functional group interconversions.