Used in organic synthesis as an intermediate for pharmaceuticals and biologically active compounds. Serves as a building block in the development of nicotinamide-based derivatives with potential therapeutic effects. Commonly employed in medicinal chemistry research for structure-activity relationship (SAR) studies, particularly in kinase inhibitors and enzyme modulators. Its bromine functionality allows for further functionalization via cross-coupling reactions such as Suzuki or Heck reactions, enabling rapid diversification in drug discovery programs. Also utilized in the preparation of fluorescent probes and labeled compounds for biochemical assays.