Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of nicotinamide-based drugs and kinase inhibitors. Its aldehyde and bromo functionalities allow for selective chemical modifications, making it valuable in constructing complex heterocyclic systems. Commonly employed in cross-coupling reactions such as Suzuki and Heck reactions to build biaryl structures found in bioactive molecules. Also utilized in agrochemical research for designing novel pesticides with improved efficacy and selectivity. Its methoxy and bromo groups enhance reactivity and guide regioselective substitutions during multi-step syntheses.