Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of active pharmaceutical ingredients (APIs) for agrochemicals and medicinal drugs. Its structure allows for selective functionalization, making it valuable in creating complex heterocyclic compounds. Commonly employed in cross-coupling reactions such as Suzuki and Negishi couplings to build carbon-carbon bonds in drug discovery. Also utilized in the preparation of kinase inhibitors and other biologically active molecules due to the reactivity of the bromine atom and the stability provided by the methoxy and methyl groups.