Used as a key intermediate in the synthesis of pharmaceutical compounds, particularly in the development of kinase inhibitors and other biologically active molecules. Its protected hydroxyl group allows for selective reactivity in multi-step organic transformations. Commonly employed in palladium-catalyzed coupling reactions due to the presence of the bromine atom, enabling the formation of carbon-carbon bonds. The triisopropylsilyl (TIPS) protecting group enhances stability and solubility during reaction sequences, and can be removed under mild conditions when needed. Valued in medicinal chemistry for enabling efficient and selective synthesis routes.