Used in organic synthesis as an intermediate for pharmaceuticals and biologically active compounds. Serves as a building block in the development of nicotinamide-based derivatives with potential therapeutic properties. Commonly employed in cross-coupling reactions, such as Suzuki and Heck reactions, due to the presence of the bromine atom, enabling the formation of carbon-carbon bonds. Applied in medicinal chemistry research for designing kinase inhibitors and other enzyme modulators. Also utilized in the preparation of fluorescent probes and functional materials owing to its stable amide and pyridine ring structure.