This compound is primarily utilized in the field of materials science, particularly in the development of coordination polymers and metal-organic frameworks (MOFs). Its terpyridine moiety acts as a strong chelating agent, enabling it to bind with various metal ions to form stable complexes. These complexes are often employed in the creation of luminescent materials, which are used in organic light-emitting diodes (OLEDs) and sensors. Additionally, its bromophenyl group provides a site for further functionalization, making it valuable in the synthesis of advanced materials with tailored properties for optoelectronic applications.