Used as a key intermediate in the synthesis of agrochemicals and pharmaceuticals, particularly in the development of herbicides and fungicides. Its structure allows for selective functionalization, making it valuable in creating active ingredients that target specific plant enzymes without affecting non-target species. Also employed in research for developing novel kinase inhibitors and other biologically active molecules. The bromine and isopropoxy groups provide sites for cross-coupling reactions, enabling efficient construction of complex heterocyclic systems in drug discovery.