This compound is primarily utilized in the field of organic synthesis as a versatile intermediate for the development of more complex chemical structures. Its reactive sites, including the bromo, nitro, and methyl groups, make it a valuable building block in the synthesis of pharmaceuticals, agrochemicals, and other fine chemicals. It is often employed in cross-coupling reactions, such as Suzuki or Sonogashira couplings, to create diverse heterocyclic compounds. Additionally, its nitro group can be reduced to form amines, which are essential in the production of various bioactive molecules. The compound’s structural features also make it suitable for studying structure-activity relationships in drug discovery.