Used as a key intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of kinase inhibitors and plant growth regulators. Its bromo and methyl functional groups allow for selective cross-coupling reactions, making it valuable in building complex heterocyclic systems. Commonly employed in medicinal chemistry for structure-activity relationship (SAR) studies due to its ability to enhance binding affinity and metabolic stability in lead compounds. Also utilized in the preparation of pyrazole-based dyes and functional materials.