Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of pyrazole-based bioactive compounds. It serves as a building block for antidiabetic, anti-inflammatory, and antimicrobial agents due to its ability to undergo functionalization at the hydroxyl and pyrazole ring sites. Its bromoaryl group allows for cross-coupling reactions, enabling the construction of complex molecules in medicinal chemistry research. Also employed in agrochemicals for designing novel pesticides with improved efficacy.