This chemical is primarily utilized in the field of organic synthesis and pharmaceutical research. It serves as a key intermediate in the development of various biologically active compounds, particularly in the design of pyrazole derivatives. These derivatives are often explored for their potential therapeutic applications, including anti-inflammatory, antimicrobial, and anticancer properties. Additionally, it is used in the study of structure-activity relationships (SAR) to optimize the efficacy and selectivity of drug candidates. Its bromophenyl and carboxylic acid functional groups make it a versatile building block for further chemical modifications in medicinal chemistry.