This chemical is primarily utilized in the field of organic synthesis, where it serves as a versatile intermediate for the development of more complex molecules. Its structure, featuring both a bromine atom and a phenyl group, makes it particularly useful in cross-coupling reactions, such as Suzuki or Buchwald-Hartwig couplings, which are essential in the synthesis of pharmaceuticals and agrochemicals. Additionally, it is employed in the preparation of heterocyclic compounds, which are often explored for their biological activities, including potential use in drug discovery and development. The presence of the pyrazole ring further enhances its utility in designing compounds with specific target interactions, making it valuable in medicinal chemistry research.