AM694 4-iodo isomer is primarily utilized in scientific research, particularly in the study of cannabinoid receptors. It acts as a potent and selective agonist for the CB1 receptor, making it a valuable tool for investigating the endocannabinoid system. Researchers use it to explore receptor binding properties, signal transduction pathways, and the physiological effects of cannabinoid receptor activation. Its application extends to pharmacological studies aimed at understanding the potential therapeutic effects of cannabinoid modulation in various conditions, such as pain management, inflammation, and neurological disorders. Additionally, it serves as a reference compound in the development of new cannabinoid-based drugs.