AM694 3-iodo isomer is primarily utilized in scientific research, particularly in the field of pharmacology and neuroscience. It serves as a potent and selective agonist for the cannabinoid receptor CB1, making it a valuable tool for studying the endocannabinoid system. Researchers employ this compound to investigate receptor binding, signal transduction pathways, and the physiological effects of CB1 activation. Its high affinity for CB1 receptors allows for precise experimentation, aiding in the development of potential therapeutic agents targeting cannabinoid-related disorders. Additionally, it is used in the synthesis of analogs to explore structure-activity relationships, contributing to advancements in drug design and understanding of cannabinoid pharmacology.