Used primarily in organic synthesis and materials science, this compound serves as a building block for advanced organic semiconductors and liquid crystalline materials. Its rigid terphenyl backbone and bromine functionality make it suitable for cross-coupling reactions, enabling the construction of complex conjugated systems. It is employed in the development of organic light-emitting diodes (OLEDs) and field-effect transistors (OFETs) due to its ability to promote pi-stacking and charge transport. Additionally, its structural symmetry and aromaticity support use in supramolecular chemistry and the design of molecular sensors.