Used extensively in the cosmetics and personal care industry, it is a common ingredient in sunscreens due to its ability to absorb UV radiation, particularly UVB rays. This helps protect the skin from sun damage and reduces the risk of sunburn. It is also utilized in perfumery and as a flavoring agent in the food industry due to its pleasant balsamic, cinnamon-like scent. Its light, non-greasy texture makes it suitable for use in various formulations, including lotions, creams, and sprays.