Gossypin from Hibiscus vitifolius flowers is primarily recognized for its medicinal and therapeutic properties. It exhibits significant anti-inflammatory and antioxidant activities, making it useful in managing conditions like arthritis and other inflammatory disorders. The compound is also studied for its potential in neuroprotection, where it may help in reducing oxidative stress in neurodegenerative diseases such as Alzheimer's. Additionally, gossypin has shown promise in cancer research due to its ability to inhibit the growth of certain cancer cells. Its hepatoprotective effects are another area of interest, as it can help protect the liver from damage caused by toxins or diseases. In traditional medicine, it is often used for its wound-healing properties and to alleviate symptoms of fever and pain.

In the beauty and skincare industry, gossypin is utilized in products for its antioxidant properties, helping to protect skin from UV radiation, reduce premature aging, and support skin cell repair.