Widely used as a natural colorant in the food and beverage industry, providing vibrant red to blue hues depending on pH. Commonly found in colored drinks, fruit preserves, and dairy products where a natural pigment is preferred over synthetic dyes. Also utilized in cosmetics for lipsticks and blushes due to its skin-safe profile and color variability. Shows antioxidant properties, making it valuable in nutraceuticals and dietary supplements aimed at reducing oxidative stress. Investigated for potential roles in improving cardiovascular health and supporting vision function. Used in research settings to study anthocyanin stability, bioavailability, and metabolic effects.