Widely used as a natural food colorant, especially in beverages and confectionery, due to its vibrant red to purple hue. It is stable under a range of pH conditions, making it suitable for acidic products like fruit juices and wines. Also utilized in functional foods and dietary supplements for its antioxidant properties. Shows potential in pharmaceuticals for supporting cardiovascular health and reducing oxidative stress. Used in cosmetic formulations to provide color and leverage its skin-protective effects. Commonly found in plant-based colorant extracts for clean-label products.