Used in the fragrance and flavor industry for its sweet, floral, and fruity aroma, often found in perfumes and cosmetic products. Acts as a UV-absorbing compound in sunscreens and skincare formulations due to its ability to filter ultraviolet light. Also investigated for its potential antioxidant and antimicrobial properties, making it useful in pharmaceutical and cosmetic applications. Serves as an intermediate in organic synthesis for producing other cinnamate derivatives.