Widely used as a natural colorant in food and beverage products due to its vibrant red to purple hue, especially in fruit-based drinks, yogurts, and confectionery. Exhibits strong antioxidant properties, making it valuable in dietary supplements aimed at supporting cardiovascular health and reducing oxidative stress. Frequently incorporated into cosmetic formulations for its skin-protective effects against free radicals and UV-induced damage. Also utilized in analytical research as a reference standard for polyphenol detection in plant extracts and biological samples. Shows potential in functional foods and nutraceuticals for its anti-inflammatory and anti-diabetic activities supported by in vitro and animal studies.