Used as a natural coloring agent in food and beverages, providing a vibrant yellow to orange hue. Commonly found in saffron-based products, it contributes to the visual appeal of rice dishes, desserts, and herbal teas. Also studied for its antioxidant properties, supporting research into potential neuroprotective and mood-enhancing effects. Applied in cosmetics for its color and possible skin benefits, and explored in traditional medicine for liver support and anti-inflammatory activity.