Used primarily as a flavoring agent in food products, it imparts a spicy, pungent taste similar to chili peppers. It is also employed in the formulation of personal care items like creams and lotions for its warming sensation on the skin. In the pharmaceutical industry, it serves as an active ingredient in topical pain relief formulations due to its ability to stimulate sensory neurons. Additionally, it is utilized in animal repellents to deter pests by causing irritation upon contact. Its versatility makes it valuable across various sectors, from culinary to therapeutic applications.