Used as an intermediate in the synthesis of specialty chemicals, particularly in the production of dyes, fragrances, and UV absorbers. It serves as a building block in organic reactions where ester functionality is required for condensation or transesterification processes. Also employed in research settings for the development of new polymeric materials and plasticizers with improved thermal stability. Its methyl-substituted aromatic structure makes it suitable for modifying solubility and reactivity in fine chemical synthesis.